The Dress It Forward Campaign launched on 12th March 2015 at The Northern Power Women Conference at the Hilton Hotel in Liverpool. We are currently extending collections across the North of England, so keep a look out for new donation stations being announced!
To ask all women across Merseyside and beyond to donate old work wear including shoes, handbags, coats and accessories, to the women that Sefton & Liverpool WIB CIC work with at the ISIS Centre Merseyside and Tomorrow’s Women Wirral on the “Inspired to Independence” programme.
These women are largely ex offenders who often have very little or no previous work experience and as a consequence they routinely have no suitable clothes for interview, business meetings etc.
As a result of this campaign we hope to equip each woman with a few outfits suitable for such use, that the women can keep as their own. We also hope to be able to find a suitable venue from which the women can run their own “Dress It Forward” vintage boutique, providing a source of work experience for those looking for employment and a live business model for those looking to go into self employment.
The campaign will be led by donations from female MP’s, councillors and CEO’s across the region, but we reach out to all women, no matter what their role, to donate whatever they can and offer their support.
- women donating will think further on the opportunities that they or their organisation make available to ex offenders.
- those who receive outfits will know women in our region accept their past mistakes but would still like to support them.
- women receiving outfits will feel more positive about themselves when dressed smartly, so we hope to raise their self esteem.
- publicity and goodwill generated by this project will further inspire others to reconsider their perceptions of ex offenders and potentially widen the opportunities they offer this often excluded group.
- by getting more ex offenders into employment or self employment, and raising their self esteem and aspirations, we can potentially decrease the likelihood of re offending.